Flagship location

Hand & Stone Massage and Facial Spa

Fredericksburg, Virginia

Location
Central Park — Fredericksburg, VA
Established
2014
Acquired by LuxeLife
2023
Converted to Hand & Stone
2024
Category
Wellness & Personal Care

The story

From franchise acquisition to systems-driven operation

Originally opened in 2014 as a LaVida Massage franchise, this location was acquired by LuxeLife Holdings in 2023. Following acquisition, we implemented structured leadership, standardized operations, and disciplined systems before converting to the Hand & Stone brand in 2024 to leverage national scale and franchise support.

Today, the business operates with a systems-driven model focused on consistent service, team development, and sustainable recurring revenue.

Focus areas

  • ✓Stable recurring revenue
  • ✓Staff development & retention
  • ✓Client experience consistency
  • ✓Operational discipline

How we operate

  • ✓Hands-on local leadership
  • ✓Execute within national franchise systems
  • ✓Standardized SOPs & workflows
  • ✓Technology & scheduling systems

Our operating model

Four pillars of standardized operations

LuxeLife Holdings operates this location using standardized systems, disciplined staffing, and hands-on leadership, with a recurring membership model designed for consistent performance, strong client retention, and long-term stability.

Pillar 1

Local Leadership

Hands-on managers and trained staff drive daily performance, accountability, and service quality.

Pillar 2

Systems & Process

Standardized SOPs, scheduling, and operational controls create a consistent client experience and predictable results.

Pillar 3

Franchise Platform

We leverage national brand marketing, vendor partnerships, training, and centralized resources provided by the franchisor.

Pillar 4

Long-Term Ownership

We prioritize stable recurring revenue, team development, and sustainable growth, not short-term exits.

Partner with LuxeLife Holdings

Seeking long-term collaboration, acquisition, or operational partnership?

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